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Wedding Planning Templates Excel Free Plannerite Template Bootstrap Budget

Wedding Planning Templates Excel Free Plannerite Template Bootstrap Budget Templates Wedding Planning Templates

By On Jul 29, 2019 Templates

If you want to manage what people think and say about you, you need a marketing plan. Without a marketing plan, you simply dont know what you are doing or where you are going. Now, its true that many businesses I encounter dont have a current marketing plan. They might not even have a marketing plan at all — even the ones spending millions of dollars per year on marketing! This is a waste of time and money. Companies without a marketing plan often spend money on the wrong customer, with the wrong message, communicating via the wrong channel. What is the point of that? As they say, if you fail to plan, you should plan to fail. But this is an easy problem to fix. Just start with the marketing plan template above.

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization. To help you succeed, use this proven marketing plan template, and the information below details the 15 key sections you must include in your marketing plan.

A strong customer referral program could revolutionize your success. For example, if every one of your customers referred one new customer, your customer base would constantly grow. However, rarely will you get such growth unless you have a formalized referral strategy. For example, you need to determine when you will ask customers for referrals, what if anything you will give them as a reward, etc. Think through the best referral strategy for your organization and document it. While your primary goal when conversing with prospective customers is often to secure the sale, it is also important to pay attention to the transaction price. The transaction price, or amount customers pay when they buy from you, can dictate your success. For example, if your average customer transaction is $100 but your competitor average customer transaction is $150, they will generate more revenues, and probably profits, per customer. As a result, they will be able to outspend you on advertising, and continue to gain market share at your expense. In this section of your plan, think about ways to increase your transaction prices such as by increasing prices, creating product or service bundles/packages, and so on.

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