By On Jul 31, 2019 Templates
To succeed in business, you need a marketing plan. To make it easy, I am providing the worlds simplest marketing plan template below, suitable for small businesses or early-stage startups. (And if you dont think you need one, read why you need a marketing plan below.) Just answer the 10 questions below. If any of the questions are hard to answer, that is great! The more you research your answers, the better your plan will be. Answer every question honestly and thoroughly, and I guarantee that your marketing will be stronger, more effective, and more efficient. Marketing is simply a process of communication and persuasion. It is communications, because you are putting a message into the mind of your audience. It is persuasion, because you are doing it to get them to take some action. Thus to do marketing right, you need to answer some basic questions. What is your message? Who is the audience? How will the message be interpreted? What action do you want them to take? All this is covered in your marketing plan. The marketing plan is designed to make this process of communications and persuasion explicit, thorough, and effective.
Lastly, your marketing plan will include a list of your marketing channels. While your company might promote the product itself using certain ad space, your marketing channels are where you will publish the content that educates your buyers, generates leads, and spreads awareness of your brand. If you publish (or intend to publish) on social media, this is the place to talk about it. Use the Marketing Channels section of your marketing plan to lay out which social networks you want to launch a business page on, what you will use this social network for, and how you will measure your success on this network. Part of this section purpose is to prove to your superiors, both inside an outside Marketing, that these channels will serve to grow the business. Businesses with extensive social media presences might even consider elaborating on their social strategy in a separate social media plan template -- which you can download below.
Too many organizations spend too much time and energy trying to secure new customers versus investing in getting existing customers to buy more often. By using retention strategies such as a monthly newsletter or customer loyalty program, you can increase revenues and profits by getting customers to purchase from you more frequently over time. Identify and document ways you can better retain customers here. The final part of your marketing plan is to create financial projections. In your projections, include all the information documented in your marketing plan. For example, include the promotional expenses you expect to incur and what your expected results will be in terms of new customers, sales and profits. Likewise include your expected results from your new retention strategy. And so on. While your financial projections will never be 100% accurate, use them to identify which promotional expenses and other strategies should give you the highest return on investment. Also, by completing your financial projections, you will set goals (e.g., your goals for your referral program) for which your company should strive. Completing each of the 15 sections of your marketing plan is real work. But, once your marketing plan is complete, it will be worth it, as your sales and profits should soar.
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